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More Than a Century After It All Began
Sears, Roebuck and Co. is a leading retailer
of home merchandise and services, apparel and
automotive products and services, with annual revenue of more
than $40 billion. The company serves families
in the U.S. through Sears
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stores nationwide, through catalogs, and through the Sears.com website.
You can become part of the Sears family and tradition by becoming a
Sears Carpet and Upholstery Care franchisee
The Sears Brand Advantage
Over time, a brand acquires powers far beyond a name. The Sears brand has come
to represent quality, integrity, convenience
and - most importantly - consumer confidence.
As one of the most recognized brands in the
world, Sears has proven to be a strong and stable organization which
has launched other internationally respected brands, including
Kenmore, DieHard and Craftsman.
Going to market under the Sears banner means enjoying consumer
awareness and confidence from the very start.
Sears Carpet and Upholstery Care
Sears strength in the home services category has increased steadily in
recent years, making Sears, Roebuck and Co. a leader in this
fast-growing consumer spending category.
As one of the businesses in the Sears home services
family, Sears Carpet and Upholstery Care is ideally positioned for growth.
We have honed a system for introducing this branded service into new
geographic areas and have committed ourselves to a franchising
program that works.
Step Up To a New Level
Sears Two-Step Deep Clean. It's what sets Sears Carpet and Upholstery
Care apart from the rest. You may have noticed that our name does not
include the phrase "carpet cleaning." We take great pride in promising
carpet care and in our ability and commitment to follow through on
that promise.
The Sears Two-Step Deep Clean Process
Sears Two-Step Deep Clean process is the carpet cleaning system
recommended by America’s largest carpet manufacturer.
- We don’t just remove dirt. We remove all doubt.
- First, using powerful truck-mounted equipment, Sears
Carpet and Upholstery Care applies a hot
pre-conditioning spray with powerful cleaning
solutions deep into the carpet to break up soil and loosen dirt deposits.
- Secondly, Sears Carpet and Upholstery Care includes a
specially formulated pH-balancing fiber rinse that removes
cleaning solution residue along with deep-down dirt.
- Results you can see and feel.
- With residue rinsed away, all that’s left behind is
cleaner - and softer - carpet.
- Customer satisfaction is guaranteed.
- After we complete the job, we ask the customer to
inspect it. If they’re not happy, we’ll do it again until they are satisfied.
Other advantages of the Sears system include:
- State-of-the-art cleaning equipment designed and manufactured
to our own unique specifications.
- Cleaning solutions and other products and advice that live up to
Sears reputation for quality.
Even more than that, the Sears Two-Step process is like a blueprint
that clearly delineates the step-by-step procedure used by Sears
Carpet and Upholstery Care specialists.
But at the base of it all is the customer. Both the first and last steps of
every job are inspections - a pre-inspection to identify and alert the
customer to potential problem areas and a post-inspection to assure
that the customer is 100% satisfied with the service received.
And every Sears Carpet and Upholstery Care job is completed with
Sears world-famous promise of Satisfaction GuaranteedSM.
Air Duct Cleaning
Sears Carpet and Upholstery Care franchisees now have an
additional service to offer to their customers... air duct cleaning.
Initial consumer response to this new service has been excellent.
Franchisee Support
Sears Carpet and Upholstery Care is deeply committed to our
franchisees. Our support begins from the first day of our association,
and it includes virtually every aspect of sales development, cost
control, record keeping, computerized systems and operational
management. Our goal is simple: to assure that every member of your
team thoroughly understands how to acquire, service and
retain customers for Sears Carpet and Upholstery Care.
Purchasing Power
Our franchisees enjoy real savings on:
- Cleaning equipment & solutions
- Supplies
- Vehicles
- Uniforms
- Advertising
Training & Development
Our franchisees are provided with:
- New Franchise Owners School
- Customer Service Representative Training
- Cleaning Technician Training
- Comprehensive Operations Manual
- In-Field Franchise Owner Support
- Marketing Assistance
- National Convention
- Network of Franchisees to Share "Best Practices"
- Information Technology Support
Marketing and Advertising Benefits
Our franchisees also enjoy the benefits of:
- Furnished advertising creative (this may include TV & radio
commercials, print ads, brochures, direct mail, etc.)
- Sears national newspaper advertising rates
- National group rates for various direct-to-consumer advertising
vehicles such as direct mail and newspaper inserts
- Access to Sears database for your market
- Sears In-Store Lead Referral Program
- 1-800-4-MY-HOME phone leads direct to franchisee
- Internet site to inform consumers and drive leads - see SearsClean.com
- Yellow Pages assistance
- Internet Yellow Pages listings
Sears Carpet and Upholstery Care Franchisee FAQs:
Q: Who sets the price for the services I offer?
A: You do. While Sears has a recommended pricing strategy, you
ultimately set your own prices.
Q: Do we have to buy our chemicals and equipment and supplies from you?
A: The Sears Two-Step Deep Clean system is based on strict
specifications for both cleaning solutions and equipment, and we have
negotiated special prices with our suppliers to provide them. You are
free to purchase from any of our approved vendors.
Q: Who does the advertising?
A: Sears, together with an advertising agency selected specifically to
work for Sears Carpet and Upholstery Care operations, creates most of
your advertising and marketing materials. These creative materials are
given to you at no cost. However, as a Franchisee, you are responsible
for media costs and placement of all advertising in your service territory.
Q: Are Franchisee territories exclusive?
A: Yes. Neither we nor any other Franchisee will be allowed to operate
a Sears Carpet and Upholstery Care business in the geographic area
identified in your agreement.
Q: Can I sell my Sears Carpet and Upholstery Care Franchise?
A: Yes. If you meet the conditions contained in the franchise
agreement you can sell your business at any time with Sears approval
of a new franchisee.
Q: How long is the Sears Carpet and Upholstery Care Franchise agreement?
A: Our agreement is for 10 years. At the end of that time, assuming
you meet the requirements set forth in the franchise agreement, the
agreement may be renewed for an additional 10 years.
Q: Can I operate a Sears Carpet and Upholstery Care Franchise from my home?
A: This is acceptable in certain smaller markets until your operation
reaches a level of growth that makes an outside-the-home office
more feasible.
Q: How long does it take to get started?
A: Generally speaking, most Franchisees are fully trained and their
business operational within 30 to 60 days after signing the
franchise agreement.
Q: Can I convert my existing carpet cleaning business to a Sears Franchise?
A: In fact, if you now own a carpet cleaning operation you must convert
it in order to become a Sears Carpet and Upholstery Care Franchisee.
We have a very attractive conversion program available to those
who qualify.
Available Markets
There are many franchise territories available across the United States.
Please call 1-800-586-1603, ext. 3000 to find out more.
Next Steps
Interested? Here are your next steps:
Complete the Request for Consideration (RFC) form.
Sears will conduct a personal business analysis to determine if this
is the right franchise opportunity for you based on your own personal
goals and financial capabilities. If your goals do match our business
objectives, it is important that we begin working together now, as
partners, because that's the surest path to success for us both.
Talk with a Sears Carpet and Upholstery Care Franchise Consultant
We'll be in touch with you soon to discuss your goals and objectives,
and to share additional information about our Sears Carpet &
Upholstery Care Franchisee offering. If we reach the mutual conclusion
that this is the right opportunity for you, we'll discuss franchise
availability in your geographic area. At that time we'll also make
arrangements for a meeting with you in person.
Meet with your Sears Carpet and Upholstery Care
Franchise Consultant
During this meeting, we'll look at the specifics of Sears Franchise
opportunities and availability in your area.
Select the most appropriate Franchise opportunity
With consideration for your personal goals and decisions, and based
on your discussions with your Franchise consultant, you can now
select the best available Franchise.
Arrange financial matters
You and your Franchise consultant will discuss the specific details for
financing the chosen franchise territory.
Sign the Franchise agreement and pay for your territory
After reviewing all the necessary documents, you and your Franchise
consultant agree to all points. Together, we sign the appropriate legal
and financial documents. You make the appropriate payment.
Determine target dates for training and Franchise start-up
You and your Franchise consultant reach mutual agreements to
determine your initial on-the-job training schedule,
attendance at Management Training sessions and the actual date you
will open your Sears Franchise.
Proudly enter the marketplace as a new Sears Carpet and Upholstery
Care Franchisee!
» Get started by completing the Request for Consideration (RFC) form.
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